About Us

Hi, I’m Lauren.

I started Plum Roots at my kitchen table, and to be honest, I never planned to start a skincare brand.

When my son was born, he had severe allergies. Around the same time, I developed postpartum eczema. I was exhausted, my skin was angry, and I was trying to protect a tiny person who reacted to almost everything. So I did what so many moms do: I started reading labels. Then I started researching ingredients and everything we were putting in and on our bodies. And I didn’t love what I found in a lot of the products I’d been using for years.

That journey led me to become a Certified Integrative Health Practitioner, and it changed how I see skin. To me, skin care isn’t separate from the rest of your health. It’s part of how you care for your whole self.

As I looked for better options, I kept running into the same problem. The truly clean products were often wildly expensive, and the affordable ones had ingredients I didn’t want anywhere near my family. Plum Roots was born to bridge that gap.

Our certified organic Facial Oil is the product I wish I’d had back then. It’s made with jojoba, rosehip, pomegranate, chia, calendula and watermelon seed oils, with no fillers, no hormone disruptors and no synthetic fragrance. Our wellness essentials, like our facial gua sha stones, dry brushes and castor oil packs, are the same simple tools I use in my own daily rituals.

Every product has to pass one test before it gets to you: Would I use it on my own family? If the answer isn’t an easy yes, it doesn’t make the cut.

Thank you for being here. I hope Plum Roots helps you slow down, take a few minutes for yourself and feel good in your skin.

With love,

Lauren
Founder, Plum Roots · Certified Integrative Health Practitioner