About Us

Clean skincare shouldn't be a luxury or a compromise.

Plum Roots was created for women who care deeply about what goes on their skin and into their bodies. The options have always felt limited, either pay a premium for truly clean products, or settle for affordable ones filled with ingredients you'd rather avoid.

Plum Roots exists in that gap.

Our founder started this brand after her son was born with extreme allergies and after she experienced postpartum eczema that changed her own relationship with skincare and wellness forever. Researching cleaner alternatives led to a deep dive into ingredients, toxins, and the ways conventional beauty and body products can disrupt the body's natural balance. It also led to an understanding that true skin health isn't just about what you apply to your face and body, it's about supporting your whole body from the outside in. That holistic philosophy is behind everything we make. Our Organic Facial Oil is formulated with certified organic, plant-forward botanicals, jojoba, rosehip, pomegranate, chia, calendula, and watermelon seed oils, chosen to nourish the skin deeply without disrupting your body's natural balance. And our wellness essentials, dry body brushes, gua sha tools, and castor oil packs, are rooted in the same principles. They are all time honored practices that support lymphatic drainage, detoxification, and radiant skin from within.

Every product in our collection is thoughtfully chosen with one standard in mind, would we use it on our own family? If it doesn't meet our bar for clean, non-toxic, and genuinely effective, it doesn't belong here. Because you deserve skincare and wellness rooted in honesty and ingredients that actually do what they say.

Clean skincare - Certified organic facial oil. No fillers, no hormone disruptors, no synthetic fragrance.

Wellness essentials - Dry brushing, gua sha, and castor oil packs rooted in natural detox traditions.

Clean skincare. Intentional wellness. Rooted in nature.